Audience & data

The “Audience & data” section contains various types of Stats:

• Conversion
• Audience
• Involvement
• Views timeline
• Shows timeline
• Forms

Conversion

Note: this data will be displayed correctly only if you have Face Detection on your TV screens and active TV campaings.

The “Conversion” report contains information about playbacks to views conversion rate of selected campaigns and devices. Face Detection instantly detects faces in the frame with up to 95% accuracy.

To see the report:

1. Open the “Stats” section.
2. Set the period for this report using “+” and “-” icons.

3. Select the campaign you need at the bottom of page

4. You can see the diagram that shows:

• number of impressions highlighted in gray;
• number of views highlighted in color;
• conversion value is shown on the column - number of impressions to number of views.

5. To filter by devices, click the filter icon in the upper right corner.

6. Click “+” on the opened panel.

7. Select the devices you need and click “Apply” button.

Audience

Note: this data will be displayed correctly only if you have Face Detection on your TV screens and active TV campaings.

The “Audience” report contains the audience age and gender information of the selected campaigns and devices.

To see the report:

1. Open the “Stats” section.
2. Select “Audience” report in the drop-down list.
3. Set the period for this report using “+” and “-” icons.
4. Select the campaign you need at the bottom of page.
5. You can see the double bar graphic with male and female icons.
   • There are 3 age categories for each gender kids, young, adult and the number of visitors displayed (in percent).

Values at the top of the columns indicate the total amount of men and women who were captured by device.

6. To see the statistics for content unit, open the campaign folder and click the content you need.
7. To run A / B testing, select several advertising campaigns.
8. To filter by devices, click the filter icon in the upper right corner.

Involvement

Note: this data will be displayed correctly only if you have Face Detection on your TV screens and active TV campaings.

The “Involvement” report enables to obtain the information about the duration of audience contact with selected advertising campaigns .

To see the report:

1. 1. 1. Open the “Stats” section.
      2. Select “Involvement” report in the drop-down list.
      3. Click the filter icon in the upper right corner.
      4. To set the period, check “Custom range” checkbox, set date, month and time on the opened panel.

      5. Select the campaign you need at the bottom of the page.

      6. You can see the diagram with:

• horizontal axis – audience age
• vertical axis – campaign view duration in seconds
• blue line represents the involvement of men
• red line represents the involvement of women

7. To see the audience involvement for content units, open campaign folder and select the content unit you need.
8. You can select several campaigns.
9. To filter by devices, click the filter icon in the upper right corner.
10. Click “+” on the opened panel.
11. Select the devices you need and click “Apply” button.

Views timeline

The “Views timeline” report enables to obtain story views data on selected devices.

Here you can see:

• who watched the story
• date and duration of story views
• audience age and gender (for TV campaigns only)

To see the report:

1. Open the “Stats” section.
2. Select “Views timeline” report in the drop-down list.
3. Click the filter icon in the upper right corner.
4. To set the period, check “Custom range” checkbox, set date, month and time on the opened panel.
5. Select the story you need on the left menu.

6. You can see the table with the following information:

• Time and date of story view
• Names of device and viewed content file
• Visitor’s photo 
• Visitor’s age and gender data (blue line for male and red line for female) (for TV campaigns only)
• Time of interaction with stories (in seconds)
• At the top of table you can see the total amount of male and female, who viewed the content, and average view duration (for TV campaigns only)

7. You can select several stories on the left menu.
8. To filter by devices, click the filter icon in the upper right corner.
9. Click “+” on the opened panel.
10. Select the devices you need and click “Apply” button.

Shows timeline

The “Shows timeline” report enables to obtain story's impressions data on the selected devices.

To see the report:

1. Open the “Stats” section.
2. Select “Shows timeline” report in the drop-down list.
3. Click the filter icon in the upper right corner.
4. To set the period, check “Custom range” checkbox, set date, month and time on the opened panel.
5. Select the story you need on the left menu.
6. You can see the table with the following columns:

• Date and time of story playback
• Duration of story playback
• Device name

7. You can select several stories on the left menu.
8. To filter by devices, click the filter icon in the upper right corner.
9. Click “+” on the opened panel.
10. Select the devices you need and click “Apply” button.

Forms

The “Forms” report enables to obtain the information about audience interactions with stories – feedback forms, data inputs and more useful data.

To see the report:

1. Open the “Stats” section.
2. Select “Forms” report in the drop-down list.
3. Click the filter icon in the upper right corner.
4. To set the period, check “Custom range” checkbox, set date, month and time on the opened panel.
5. Select the story you need on the left menu.
6. The data from feedback forms you created from the templates or in Workstories Designer will be displayed on the screen.